So, I wanted to dedicate this blog to analyzing a top
blog in my niche. I chose to cover the popular blog Esports Marketing. When
starting out as one of the smaller blogs, it is important to look at the more successful
blogs to see what they offer and how they operate and see if any of what they
do can be applied in order to help make your own blog successful. I see that
Esports Marketing is well respected and popular so I wondered what they do to achieve
this. First, this blog is consistently putting out work that is relevant and
engaging. This news is up to date and accurate. This is extremely helpful when
wanting to retain an audience over time. In addition to that, their content
also is varied, utilizing different types of media, such as Twitter, YouTube, Facebook,
to direct traffic to the blog. Also, it appears that there is good engagement
by the readers, where they voice their opinion and there is feedback from the
blog. Besides the actual blog content, I wanted to discuss the design and
monetization. The overall layout of the site is clean and easy to navigate.
This is always welcome, as some blogs can be disorienting and turn readers
away. As far as ads on the site, there are in the margins and are unobtrusive,
which is nice as some ads can be overbearing. Also, the ads contain products
which are relevant to the content on the blog. Overall, I found the blog to be
great and definitely can learn from them to improve my own blog.
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